Mbappe addresses ‘relationship we have with time’ in latest Hublot campaign


Considered one of the world’s best footballers, Kylian Mbappe is in the prime of his life, a living embodiment of passion, success and the power of dreams.

Multidisciplinary creative director Ezra Petronio captures the player’s excellence, applying an uncompromising, timeless yet contemporary aesthetic that eschews ostentation in the latest Hublot advertising campaign.

The global player Mbappe, renowned for his sporting intelligence, spirit and dedication, is a true icon of world football; and yet, it was on the intensity of his direct gaze and his openness that the internationally acclaimed photographer chose to focus for the new campaign.

“It was an honour to work on this project, to address the relationship we have with time,” said Mbappe. “I love simplicity, and the beauty of lasting things that have soul.”

Mbappe, Ezra and Hublot are united by shared values including a long-standing respect for creativity, work, integrity and the quest for perfection.

“One of the brand’s ambassadors, Kylian is universally respected for his excellence on the pitch and his humility off it,” said Ricardo Guadalupe, Hublot CEO.

“Ezra is a seeker of perfection whose unique signature is a creative vision that finds inspiration in all areas of the creative arts. Their shared ethos reflects the Hublot philosophy, and we were delighted to bring them together for this campaign.”