Fight cards geared around US prime time, an ever increasing global fighter base, and greater worldwide audience awareness have projected ONE into the top-ten of the world’s biggest sporting properties according to Nielsen.
Viewership has rocketed in the triple digit percentages, through the showpiece ONE Fight Night and ONE Friday Fights, events are up from around 20 in 2022, to more than 60 this year.
The world’s largest martial arts organisation will now see profitability in the core business in the second half of next year with revenues expected to double to $200m in 2024, from $100m this year.
The last two years have seen exponential growth for the company and ONE Championship CEO Chatri Sityodtong said he doesn’t see the pace slowing – predicting 2024 to be even bigger.
Speaking to CNBC,: “This year is actually our record year. Our viewership number went up triple-digit percentages, and 60 live events versus 20 live events, the year prior, so the business is on fire and our revenues as well. We’re going to be a little north of 100 million dollars this year. And we’re already on track because we have high visibility of these deals for 200 million dollars, approaching 200 million dollars for 2024.”